Brand protection doesn’t end at trademark registration. It’s a daily business practice.

 

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You finally got your trademark registered.  So you’re all set, right?  Not really.

Did you know courts may decide a competing brand isn’t infringing if you haven’t vigilantly defended your brand in the past?

We know.  It seems never-ending, but it doesn’t have to be.  We can manage your trademark portfolio and educate you on strengthening your brand through smart business practices.

 

Trademark Monitoring

We’ll monitor new trademark registrations and applications that might pose a threat to your brand. We’ll send you a monthly report about threatening trademark activity based on the level of monitoring you request.

For example, we can monitor US trademark applications at the federal level only or we can also monitor state trademark applications, top level domain names and common law resources (to identify potential infringing activity that takes place without formal documentation).  We can also monitor trademark infringement in over 200 countries if you have an international brand.

If you’re especially concerned about one of your competitors, we’ll monitor their trademark activity for free.

This subscription more than pays for itself.

Trademark Portfolio Management

In addition to trademark monitoring, we’ll consult on day-to-day brand management issues as needed.  This includes reviewing marketing materials, sales and packaging materials, newsletters, press releases, company and product websites and consulting on licensing issues.

The USPTO has strict renewal deadlines for trademark registrations.  We’ll also monitor those deadlines to ensure you don’t lose your trademark because of an administrative oversight. Monitoring deadlines can be tedious; we’ll free you up to generate business instead.

Intellectual Property Agreements

Our agreements protect your brand when dealing with third parties and employees.  They include a strategy session to determine which options are best given your goals and circumstances.

Assignment Agreement

There are various purposes for an IP assignment agreement.  Here are some examples:

Cofounders

This agreement comes in handy when you and your cofounder(s) create intellectual property together before forming your company.  With this agreement, you can “assign” (hand over) your individual intellectual property rights to the company once it’s created.

Independent Contractors

Independent contractor agreements should assign any intellectual property the contractor creates on the company’s behalf to the company.

Sale of Company

When you sell your company, the buyer will most likely request you transfer your company’s intellectual property rights as part of the sale.  Those rights are a core component of your company’s assets and are likely what made it appealing in the first place.

Licensing Agreement

A licensing agreement may take various forms, depending on its purpose (for example, software as a service agreements). Every licensing agreement has the same underlying purpose:  To allow others to use your intellectual property while you maintain ownership of it.

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